Description Ebook:
Achieve marketing success with the best up-to-the-minute coverage of key
marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING,
7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh,
streamlined design focuses on captivating examples and innovative
applications that ensure readers not only understand marketing concepts,
but also know how to effectively apply concepts to actual business
practices. This edition visually illustrates key marketing concepts and
showcases the customer experience with an engaging writing style
punctuated by the most recent marketing statistics and figures. A new
appendix and exercises further prepare readers with the skills to build a
professional marketing plan for success.
Product Details
- Pdf,epub,mobi: 672 pages
- Publisher: Cengage Learning; 7 edition (January 1, 2011)
- Language: English
- ISBN-10: 0538478349
- ISBN-13: 978-0538478342
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